Marketing management

@book{475740,
   author = {KOTLER, Philip and KELLER, Kevin Lane},
   address = {Praha},
   edition = {14.},
   location = {Praha},
   isbn = {978-80-247-4150-5},
   publisher = {Grada Publishing},
   title = {Marketing management},
   year = {2013}
}

TY  - BOOK
ID  - 475740
AU  - KOTLER, Philip - KELLER, Kevin Lane
PY  - 2013
TI  - Marketing management
PB  - Grada Publishing
CY  - Praha
SN  - 9788024741505
ER  - 

KOTLER, Philip a Kevin Lane KELLER. \textit{Marketing management}. 14. vyd. Praha: Grada Publishing, 2013, 816 s. ISBN~978-80-247-4150-5.