BE_PH_STM Strategic Management

NEWTON University
summer 2025
Extent and Intensity
2/1. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Dr. Jacek Andrzej Aliński, PhD. (lecturer)
Mgr. Alexandra Zhereb, Ph.D. (lecturer)
Guaranteed by
Ing. Karina Tatek Benetti, Ph.D.
Centre for International Programmes – International programmes – NEWTON University
Timetable
Tue 11. 2. 11:20–12:50 PH Učebna 04, Tue 18. 2. 11:20–12:50 PH Učebna 04, Tue 25. 2. 11:20–12:50 PH Učebna 04, Tue 4. 3. 11:20–12:50 PH Učebna 04, Tue 11. 3. 11:20–12:50 PH Učebna 04, Fri 21. 3. 9:40–11:10 PH Učebna 03, Tue 25. 3. 11:20–12:50 PH Učebna 04, Tue 1. 4. 11:20–12:50 PH Učebna 04, Tue 8. 4. 11:20–12:50 PH Učebna 04, Tue 15. 4. 11:20–12:50 PH Učebna 04, Tue 22. 4. 11:20–12:50 PH Učebna 04, Tue 29. 4. 11:20–12:50 PH Učebna 04
  • Timetable of Seminar Groups:
BE_PH_STM/01: each odd Tuesday 13:30–15:00 PH Učebna 09, A. Zhereb
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
This course aims to provide the students with some basic knowledge about strategic management in business practice. Within the course, students will learn about the content, scope, approaches and uses of strategic management. A partial goal is to stimulate the habits one would need to apply the various tools of strategic management in specific situations. The teaching is in the form of lectures where basic principles of strategic management are explained with subsequent examples of best practices and case studies where the various procedures get demonstrated. Various examples and real life case studies are used in seminars to practice the acquired knowledge. Managers from outside the university are invited to act as external lecturers during the course to motivate the students to a deeper interest in the topic.
Syllabus
  • 1. Introduction to the strategic management, explanation of the context
  • 2. Basic principles of strategic management
  • 3. Strategic analysis
  • 4. Tools and procedures for the analysis of general and industry environments
  • 5. Analysis of internal environment Strategy selection
  • 6. Strategy implementation – strategy bearers
  • 7. Strategic controlling
  • 8. Crisis in the company growth and its strategically oriented solution
  • 9. Change management
  • 10. Competitive advantages and competitive strategies.
  • 11. Communication of business strategy
Assessment methods
Ungraded credit: minimum attendance at seminars, obtaining a specified minimum number of points for activity at seminars and preparation of continuous assignments
Examination: written final test + oral examination
Language of instruction
English
The course is also listed under the following terms summer 2023, summer 2024.
  • Enrolment Statistics (recent)
  • Permalink: https://is.newton.cz/course/nu/summer2025/BE_PH_STM