MGS_K Strategic Management

STING ACADEMY
winter 2019
Extent and Intensity
0/0/12. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
prof. Ing. Ivan Vágner, CSc., MBA (lecturer)
Guaranteed by
prof. Ing. Ivan Vágner, CSc., MBA
Katedra ekonomiky a řízení – Rektor – STING ACADEMY
Timetable
Fri 1. 11. 12:30–16:00 Posluchárna G, Sat 16. 11. 12:30–16:00 Posluchárna G, Fri 13. 12. 12:30–16:00 Posluchárna G, Fri 17. 1. 12:30–16:00 Posluchárna G
Prerequisites
SOUHLAS
Graduation of courses: Basics of Management and Personal Management
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
Course objectives
To update the theoretical and practical fundamental managerial skills of the student and to develop the desired strategic thinking and negotiation with the use in professional and private life.
Learning outcomes
Student will be able to:
• Modify the general methodological procedure for forming a management system for a particular organization;
• Identify the characteristics of the developmental stages of strategic activities in top management practice;
• Apply managerial principles and methods within the development stages of strategic activities;
• Acquire desirable principles of strategic thinking;
•To perceive the consequences of global developmental trends (megatrends) for implementing strategic management in particular organizations;
• Propose organizational provision of strategic implementation phases in specific organizations;Propose organizational provision of strategic implementation phases in particular organizations;
• Address generally identified weaknesses of strategic activities in Czech managerial practice;
• To master the principles of desirable strategic thinking;
• Analyze the nature of the organization's top-level strategic thinking and behavior and propose reasoned recommendations for improving strategic activities;
• To justify and suggest a process of transformation from strategic thinking and acting in the spirit of "Two Alternatives" to thinking and acting in the spirit of "Third Alternatives".
Syllabus
  • Overview of planned lectures: 1. Reminder of key topics from prerequisites 2. Unprecedented state of the company and tasks ahead of strategic management 3. Genesis and development of strategic activities 4. Basics of strategic management theory 5. A classic model of strategic management 6. Basis for strategic orientation of management (principles of strategic thinking, influence of global megatrends on organizational strategic management) 7. Overview of other approaches to strategic management 8. Desirable Change in Strategic Management Paradigm shift to "Third Alternatives" ¨ Overview of planned exercises: Exercise # 1 - Crossword SWOT Exercise No. 2- From Mission to Strategic Directions
Literature
    required literature
  • VÁGNER, Ivan. Strategický management (Strategic management). 1st ed. Brno: Nakladatelství Sting spol. s r. o., 2016, 80 pp. ISBN 978-80-87482-41-4. info
  • VÁGNER, Ivan. Podněty k posunu paradigmatu myšlení a jednání v managementu. Brno: Akademické nakladatelství CERM, 2015, 123 pp. ISBN 978-80-87482-23-0. info
  • VÁGNER, Ivan. Manažerské komponenty a jejich vazby. Brno: Nakladatelství Sting spol. s r.o., 2014, 106 pp. ISBN 978-80-87482-27-8. info
    recommended literature
  • SOUČEK, Zdeněk. Strategie úspěšného podniku – Symbióza kreativity a disciplíny. Praha: C. H. Beck, 2015, 426 pp. ISBN 978-80-7400-572-5. info
  • COVEY, R. Stephen. Třetí alternativa - Jak řešit obtížné životní problémy. Praha: Management Press, 2013, 484 pp. ISBN 978-80-7261-256-7. info
  • MALLYA, Thadeus. Základy strategického řízení a rozhodování. Praha: Grada Publishing, 2011, 252 pp. ISBN 978-80-247-1911-5. info
  • KEŘKOVSKÝ, M. and VYKYPĚL, O. Strategické řízení - teorie pro praxi. 2. vyd. Praha: C. H. Beck, 2006, 206 pp. ISBN 80-7179-453-8. info
  • W, CHAN KIM and R MAUBORGNE. Strategie modrého oceánu. Umění vytvořit si svrchovaný tržní prostor a vyřadit tak konkurenty ze hry. Praha: Management Press, 2005. ISBN 80-7261-128-3. info
Teaching methods
Lectures, exercises, seminar work, presentation of strategic tasks
Assessment methods
2 written tests in 2nd and 3rd Consultation; Teamwork; Evaluation of seminar work. Exam: Written test (15 questions and 5 assignments); Presentation of the benefits of seminar papers; oral exam.
Language of instruction
Czech
The course is also listed under the following terms summer 2014, winter 2014, summer 2015, winter 2015, summer 2016, winter 2016, winter 2017, winter 2018, summer 2019, summer 2020, winter 2020.
  • Enrolment Statistics (winter 2019, recent)
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